Balls
You have to admit: Apple’s marketing folks have giant balls. These are not your grandpa’s balls. These are humongous orbs carved from single blocks of aluminum which, although quite large, are the lightest balls we ever made.
Apple has balls to launch a nation-wide ad campaign taking Microsoft to task for spending too much money on their own ad campaign. Granted, Apple makes a good point. The Mojave commercials were misleading and insulting. The Seinfeld “ads” were super pointless and super expensive. The latest “I’m a PC” ads are trite and miss the fucking point by a mile. In other words, Microsoft’s recent ad strategy is a big yellow truck of fail.
But still, Apple has balls to call anyone out for spending too much on marketing. Great big aesthetically pleasing balls.
